After transforming into the Circular Fashion Hub in 2025, The Fashion Pulpit needed a digital presence that better expressed its expanded ecosystem of swapping, sustainable retail, and workshops.

I was engaged to audit and redesign the website, as well as work with an external development team to bring it to life.

The redesign process, including moodboarding, wireframing, feedback rounds, and multiple iterations, took a total of three months. I worked closely with The Fashion Pulpit’s founder throughout to ensure the new website aligned with their vision across visual direction, tone of voice, and the information communicated. The developers from QIM were also involved early in the process so we could quickly address potential development constraints and avoid downstream issues.