Brand Identity
🗂️ about
Expangea is a platform to centralise order creation, courier selection, and tracking into a single workflow.
This brand book contains:
Naming
Logo System - variations, spacing and incorrect usage
Colour System - palette and usage
Font
NAME
Pangea — the ancient supercontinent where all land on Earth was once connected.
Symbolically, it represents a unified world without borders or fragmentation, where people, movement, and resources flowed seamlessly as one.
The platform was named after this idea.
Designed to bridge the gap between ecommerce sellers and customers, Expangea aims to make commerce feel more connected, accessible, and borderless, bringing people closer together much like Pangea once did.
Logo system
The Expangea logo was designed to be bold, recognisable, and forward moving. The reversed “G” subtly forms an arrow looping back into itself, symbolising movement, continuity, and circularity. The identity comes in both a wordmark and a standalone logomark, allowing it to remain flexible and distinctive across different applications.
colour system
Expangea's colour palette represents something grounded, global, and innovative. It says, "This is a modern global platform built on trust, but designed to move commerce forward."
Forest Green - Base and primary dark color
#00382D
RGB (0, 56, 45)
CMYK (100%, 0%, 20%, 78%)
Electric Green - Accent color for highlights and key visuals
#8DFF9B
RGB (141, 255, 155)
CMYK (45%, 0%, 39%, 0%)
White - Neutral base and primary light colour
#FFFFFF
RGB (255, 255, 255)
CMYK (0%, 0%, 1%, 3%)
Warm Gray - Secondary mid-tone neutral
#F7F6F2
RGB (247, 246, 242)
CMYK (0%, 0%, 2%, 3%)
FONT
Expangea's colour palette represents something grounded, global, and innovative. It says, "This is a modern global platform built on trust, but designed to move commerce forward."
Primary Typeface - for Headlines / Titles
Red Hat Display
A modern sans serif typeface that feels clean, confident, and highly legible. Its geometric structure and subtle humanist details give the brand a bold yet approachable presence.
Secondary Typeface - for Body / Supporting Text
Red Hat Text
A highly readable sans serif designed for clarity across both digital and print applications. It feels approachable, functional, and balanced, making it ideal for longer form content and interface text.
Open to UX roles and ad-hoc projects.
Feel free to reach out.
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